Intercom set out to create a unifying identity for the company’s year. One that captured momentum, celebrated milestones, and anchored future growth. This vision became I2Y3 (Intercom 2 Year 3). The design team built a bespoke typographic system from 52 modular units, each representing a week of the year. The system visually tracked progression and flexed across formats, from a singular logo to a dynamic graphic language. The identity extended into interactive posters, merchandise, and motion graphics across Intercom offices, turning I2Y3 into a living symbol of the team’s momentum.