Intercom’s Global Sales Kick Off (GSKO) 2025 marked the first in-person reunion since before the pandemic, with energy running high. Centered on the theme “Win Together,” we created a visual identity that matched the momentum of the global sales team. The concept drew from classic sports team aesthetics, anchored by black-and-white varsity jackets for every attendee. Custom patches representing Intercom’s brand values and enamel pins for team superlatives reinforced recognition and unity. Bold typography, badge structures, and heritage color blocking brought the system together, expressing camaraderie, achievement, and collective success.