Dripping is a three-night camping music festival exploring the intersection of soundsystem-driven club music and the experimental avant-garde, with additional guest-curated events throughout the year. I design all digital and physical assets and lead a team of photographers and videographers to document the performances, site, and audience. Dripping prioritizes community over growth, cultivating a returning audience that actively contributes to the festival’s shared culture. As a result, the visual identity relies on imagery rather than heavy branding to communicate atmosphere and experience.