In San Francisco’s crowded AI landscape, Intercom created an event identity designed to stand out and position the Fin AI Group as serious players in the field. Built for a highly technical audience of developers, researchers, and scientists, the branding spoke fluently in the language of data and engineering. The resulting system was minimal and technical, centered on custom diagram illustrations that evoked “building in public.” The identity extended across social promotion, presentations, signage, and a 30-foot installation at Yerba Buena Center for the Arts.